Google Tag Manager is powerful but complex. Metrifyr gives Claude AI direct access to your GTM containers so you can create tags, set up triggers, define variables, and audit your tracking setup using plain English. With 24 dedicated GTM tools, you can manage your entire tag infrastructure conversationally. Ask Claude to “create a GA4 event tag for form submissions” or “list all tags firing on page load” and watch it happen. No more navigating the GTM UI for routine tasks.
Create, update, and delete tags using natural language — no need to navigate the GTM interface
Set up triggers for page views, clicks, form submissions, scroll depth, and custom events conversationally
Define variables for data layer values, DOM elements, cookies, and JavaScript expressions
Audit your GTM container to find unused tags, misconfigured triggers, and duplicate tracking
Manage container versions, workspaces, and publishing workflows programmatically
Generate a complete inventory of all tags, triggers, and variables across your containers
Create a free Metrifyr account and authorize access to your GTM containers via OAuth.
Configure Metrifyr in Claude Desktop, Claude Code, Cursor, or any MCP-compatible client with one line of config.
Ask Claude to create tags, set up triggers, or audit your container. Changes are made via the GTM API in real time.