Metrifyr

What's New

Latest updates, features, and improvements to Metrifyr MCP

Improvement
v2.1.0

Metrifyr 2.1 β€” Slim tool surface (75 β†’ 50 tools, data-driven cuts)

2026-04-15
  • Removed four never-called tools after a production usage audit: psi_compare, psi_setup_info, job_cancel, job_list. Zero impact for real users β€” prod logs over the past 30 days showed zero calls to any of them. If you were relying on psi_compare, run psi_analyze on each URL and compare the results.
  • Added fine-grained tool subgroups: ga4-admin (GA4 CRUD β€” create/update/delete property, data stream, conversion event, custom dimension/metric β€” 9 tools), gtm-write (GTM create/update/delete tag/trigger/variable/folder/workspace/container/version β€” 14 tools), and gsc-write (GSC submit/delete sitemap β€” 2 tools). Toggle each independently from the main Analytics / Tag Manager / Search Console groups.
  • New API keys created after 2.1 default to the slim surface β€” ga4-admin and gtm-write are DISABLED by default. Existing keys are untouched (backward compatible). Enable advanced groups per key in dashboard β†’ Tools when you actually need them.
  • Polling guidance on job_status β€” the description now tells models to wait 3–5 seconds between calls and returns a retryAfterSeconds hint in pending/running responses. Cuts the polling-loop chatter we saw in request logs (sometimes 10+ calls per async job).
  • Latency warning on gsc_inspect_url β€” description now flags the ~6s per-call cost and steers models to narrow the URL list via gsc_search_analytics before inspecting. Prevents bulk loops.
  • Tool counts per group visible on /changelog and in the dashboard now reflect the post-2.1 surface. Total shrinks from ~75 to ~50 for new keys (and stays ~75 for existing keys until you opt back in).
Feature
v2.0.0

Metrifyr 2.0 β€” SEO Skills Library, Knowledge Graph & Schema Validator

2026-04-14
  • Metrifyr now ships the full SEO skills library as native MCP prompts β€” 16 playbooks (keyword research, content refresher, technical SEO checker, rank tracker, competitor analysis, and more) available as @metrifyr/seo-* in any MCP-aware client. Zero install, zero config.
  • New tool knowledge_graph_lookup β€” query Google Knowledge Graph for entities (brands, people, organizations). Check whether Google "knows" you: a prerequisite for Knowledge Panels and AI Overview citations. Requires GOOGLE_KG_API_KEY env var (free tier: 100k queries/day).
  • New tool schema_validate β€” validate Schema.org JSON-LD structured data. Extracts all application/ld+json blocks on a page, checks required + recommended fields per @type (Article, Product, Organization, Event, Recipe, FAQ, and 15+ more). Purely local, no external API.
  • Skill Contract blocks β€” every SEO-relevant tool description now carries a structured Contract (Connector / Reads / Writes / Quality bar / Next actions) so models chain tools naturally without extra prompting.
  • MCP resources surface β€” metrifyr://connectors maps the SEO skills connector taxonomy to Metrifyr tools. Reference rubrics for content quality and domain authority audits available as resources.
  • Homepage + SEO overhaul β€” new design, tightened H1/meta, expanded keyword coverage (shipped over the past week, rolled into 2.0 as the official release).
Feature
v1.10.1

Self-Service Account Deletion & 6-Month MCP Sessions

2026-04-11
  • Added self-service account deletion β€” new Account tab in the dashboard with a Danger Zone card. Cascades across users, API keys, OAuth sessions, memory, request/error logs, announcements and feedback.
  • Account deletion requires typing your email to confirm, then signs you out automatically. Irreversible and immediate.
  • Extended MCP OAuth session lifetime from ~1 day to 180 days (6 months). You only need to reconnect your MCP client twice a year.
  • Session duration is now hardcoded in the MCP server β€” no more env-var drift between environments.
  • Updated Terms of Service section 12 ("Termination and Account Deletion") with a full list of data removed on deletion, satisfying GDPR right-to-erasure.
  • Housekeeping: removed dead OAuth init route, dead memory helpers and dead scope-validator exports.
Feature
v1.9.3

Listed in the Official MCP Registry

2026-04-09
  • Metrifyr is now published in the Official MCP Registry at registry.modelcontextprotocol.io
  • Discoverable by name io.github.freema/metrifyr β€” any MCP client that browses the registry can find Metrifyr directly
  • Listed as a remote streamable-http server β€” no local install required, endpoint is https://mcp.metrifyr.cloud/mcp
  • Authentication advertised via the registry: clients are told to send an Authorization: Bearer header with a Metrifyr API key or OAuth access token
  • Enables one-click add flows in registry-aware clients instead of manual URL/config entry
Feature
v1.8.0

In-App Announcements, Feedback & Input Resilience

2026-03-09
  • Added in-app announcements system β€” bell icon in header shows new features, updates, and fixes
  • Added per-tool feedback widget β€” rate any tool 1–5 stars and send us a message
  • Added admin pages for managing announcements and reviewing feedback
  • Integrated Resend for email notifications about new releases
  • Improved GTM tool input handling β€” account IDs and container paths are now auto-normalized (e.g. "123" β†’ "accounts/123")
  • Improved Search Console input handling β€” site URLs are auto-fixed for missing protocol or trailing slash
  • Fixed drizzle migration tracking β€” added __drizzle_migrations table for reliable schema migrations
Feature
v1.7.0

GTM Tools Expansion & Beta Graduation

2026-03-08
  • Graduated 14 GTM tools out of beta β€” fully tested and production-ready
  • Added gtm_list_workspaces tool to discover active workspaces
  • Added 10 new beta GTM tools: create container, create workspace, trigger CRUD, variable CRUD, enable built-in variables, create folder
  • Total GTM tools: 24 (14 stable + 10 beta), total platform tools: 69
  • Fixed hardcoded defaultWorkspacePath β€” now guides users to use gtm_list_workspaces
  • Added scope migration for backwards compatibility (tagmanager:write β†’ tagmanager:edit)
  • Improved Google API error messages with detailed response body extraction
Fix
v1.6.2

Bug Fixes & Quality Improvements

2026-01-19
  • Fixed gtm_list_versions API endpoint (now uses version_headers.list)
  • Fixed daily_trending HTML response handling with better error detection
  • Added workspace info (defaultWorkspacePath) to gtm_list_containers response
  • Enhanced GTM audit with actionable recommendations and documentation links
  • Improved PSI API key error messages with setup instructions
  • Fixed admin tools page type conversion bug for response time metrics
Improvement
v1.6.1

Documentation & UI Improvements

2026-01-19
  • Reorganized documentation with clear sections (Getting Started, Features, Tools, Guides, Reference)
  • Updated tool count to 58 (22 Analytics, 7 GSC, 6 AdSense, 13 GTM, 10 SEO)
  • Added comprehensive GTM and SEO tools documentation
  • Fixed dark mode hover states for better contrast (API Keys table, tooltips)
Security
v1.6.0

GTM Security Improvements

2026-01-19
  • Removed gtm_publish_version tool for safety - users must now publish manually in GTM UI after reviewing changes
  • Fixed gtm_create_version by adding missing OAuth scope (tagmanager.edit.containerversions)
  • Renamed tagmanager:write scope to tagmanager:edit for clarity (no automatic publishing)
  • Updated GTM tools count from 14 to 13 after removing risky publish tool
Feature
v1.5.1

Google Tag Manager Integration

2026-01-19
  • Added 13 Google Tag Manager tools for managing containers, tags, triggers, variables, and versions
  • Added GTM container audit tool for detecting deprecated UA tags, consent mode issues, and naming convention violations
  • Implemented OAuth scope selector with granular permissions for GTM access
  • Added comprehensive test coverage for all GTM tools
Feature
v1.5.0

Google Tag Manager Integration (Beta)

2026-01-18
  • Added 14 Google Tag Manager tools for container, tag, trigger, variable, and version management
  • Implemented scope selector in API key creation with granular permissions
  • Enhanced permissions dialog to show both granted scopes and OAuth status
  • Added beta badges for Tag Manager features pending Google OAuth approval
  • Improved dashboard mobile responsiveness with icon-only tabs
Fix
v1.4.2

Bug Fixes & SEO Improvements

2026-01-18
  • Fixed SEO audit to include full GSC data, Google Trends analysis, and actionable recommendations
  • Fixed useTrackedSites batch processing - now analyzes all tracked sites instead of just the first one
  • Added authentication validation to /mcp/messages endpoint for improved security
  • Updated MCP documentation to reflect all available tools
  • Removed obsolete code and constants
Feature
v1.4.0

SEO & Performance Tools

2026-01-06
  • Added PageSpeed Insights (PSI) tools for performance analysis
  • Integrated Google Trends API for keyword research
  • Launched comprehensive SEO audit tool combining PSI, GSC, and Trends
  • Added content opportunity finder for SEO optimization
  • Implemented async job system for long-running operations
Feature
v1.3.0

Czech Localization

2025-12-22
  • Added full Czech language support
  • Implemented language switcher in header
  • Localized all UI strings and documentation
Improvement
v1.2.1

Dashboard Improvements

2025-12-20
  • Redesigned dashboard with tabbed navigation
  • Added usage metrics visualization
  • Improved API key management interface
  • Enhanced mobile responsive design
Feature
v1.2.0

Expanded Tool Support

2025-12-17
  • Added 28 Google Analytics 4 tools
  • Added 7 Search Console tools
  • Added 6 AdSense tools
  • Implemented tool permissions and configuration
Feature
v1.1.0

Tools Configuration

2025-12-16
  • Added ability to enable/disable specific tools per API key
  • Implemented tool groups (Analytics, AdSense, Search Console)
  • Added tools management UI in dashboard
Feature
v1.0.1

Memory System

2025-12-15
  • Launched persistent memory system for AI context
  • Added memory management UI
  • Implemented memory enable/disable per API key
  • Added memory items with priority and expiration
Feature
v1.0.0

Initial Release

2025-12-10
  • Launched Metrifyr MCP platform
  • Google OAuth integration
  • API key management
  • MCP server implementation
  • Basic Analytics, AdSense, and Search Console support
What's New - Metrifyr | Metrifyr