SEO Tools

10 tools for PageSpeed Insights, Google Trends, and SEO audits

SEO Tools

10 MCP tools for website performance analysis, keyword research, and comprehensive SEO audits.

OAuth Scopes

None required - SEO tools use public Google APIs that don't require authentication.

Tools Overview

PageSpeed Insights (4 tools)

seo_analyze_page Analyze a single URL for performance metrics.

Returns:

Core Web Vitals (LCP, CLS, INP)
Performance score (0-100)
Opportunities for improvement
Diagnostics and audits

seo_compare_sites Compare two URLs side-by-side (e.g., your site vs competitor).

Returns:

Score comparison
Core Web Vitals comparison
Winner detection
Improvement recommendations

seo_batch_analyze Analyze multiple URLs in one request (up to 10).

Returns:

Aggregated scores
Best/worst performing pages
Common issues across all pages

seo_analyze_page_detailed Deep analysis with full PageSpeed Insights data.

Returns:

All audits (100+ checks)
Detailed opportunities
Metric breakdowns
Screenshot analysis

Google Trends (3 tools)

seo_trends_interest_over_time Get search interest over time for keywords.

Parameters:

Keywords (up to 5)
Time range (last_hour to 5_years)
Geography (country code)
Category (optional)

Returns:

Timeline data (interest 0-100)
Peak periods
Rising/falling trends

seo_trends_related_queries Find related search queries for a keyword.

Returns:

Top queries - Most searched related terms
Rising queries - Fastest growing searches
Query value (interest score)

seo_trends_compare_keywords Compare search interest for multiple keywords.

Returns:

Comparison chart data
Which keyword is more popular
Seasonal trends
Regional breakdowns

SEO Audit (3 tools)

seo_audit_site Comprehensive SEO audit combining PageSpeed, Search Console, and Trends.

Analyzes:

Performance - PageSpeed scores and Core Web Vitals
SEO - Search Console data (clicks, impressions, CTR)
Trends - Keyword popularity and opportunities
Technical - Mobile-friendliness, HTTPS, meta tags

Returns:

Overall SEO score (0-100)
Issues categorized by severity
Actionable recommendations
Priority fix list

seo_find_content_opportunities Identify content gaps and opportunities.

Analyzes:

Search Console - Keywords you rank for (position 4-20)
Google Trends - Rising topics in your niche
Competitors - (if provided) Content gaps

Returns:

High-potential keywords to target
Suggested content topics
Estimated traffic opportunity
Difficulty score

seo_quick_audit Fast site health check (< 30 seconds).

Checks:

Homepage performance
Mobile usability
Basic SEO signals
Critical errors only

Common Use Cases

1. Performance Analysis

Ask Claude:

Analyze the performance of https://example.com
Show me Core Web Vitals and top issues

Response includes:

Performance score: 85/100
LCP: 1.8s (good)
CLS: 0.05 (good)
INP: 150ms (needs improvement)
Top 3 opportunities with impact estimates

2. Competitor Comparison

Ask Claude:

Compare my site (example.com) with competitor.com
Focus on mobile performance

Response shows:

Side-by-side score comparison
Core Web Vitals comparison
Winner for each metric
Where you're ahead/behind
Specific improvements to beat competitor

3. Keyword Research

Ask Claude:

Show me Google Trends data for "react" vs "vue" vs "angular"
over the last 12 months

Response includes:

Interest over time chart
Which framework is most popular
Seasonal patterns
Regional differences
Related rising queries

4. Content Opportunities

Ask Claude:

Find content opportunities for my blog about web development
based on Search Console and Trends data

Response shows:

Keywords you rank 4-20 for (easy wins)
Rising topics in web development
Estimated traffic for each opportunity
Suggested article titles
Priority ranking

5. Full SEO Audit

Ask Claude:

Run a comprehensive SEO audit on https://example.com
Include Search Console data and Trends analysis

Response includes:

Overall SEO score
Performance issues (PageSpeed)
SEO issues (Search Console)
Content opportunities (Trends)
Prioritized action items

Core Web Vitals Explained

Largest Contentful Paint (LCP)

Measures loading performance.

Good: < 2.5s
Needs improvement: 2.5s - 4s
Poor: > 4s

How to improve:

Optimize images
Reduce server response time
Eliminate render-blocking resources

Cumulative Layout Shift (CLS)

Measures visual stability.

Good: < 0.1
Needs improvement: 0.1 - 0.25
Poor: > 0.25

How to improve:

Set image/video dimensions
Avoid inserting content above existing content
Use CSS transforms instead of layout-shifting properties

Interaction to Next Paint (INP)

Measures responsiveness.

Good: < 200ms
Needs improvement: 200ms - 500ms
Poor: > 500ms

How to improve:

Reduce JavaScript execution time
Optimize event handlers
Use web workers for heavy tasks

Performance Scoring

PageSpeed Insights scores pages 0-100:

90-100: Fast (green)
50-89: Moderate (orange)
0-49: Slow (red)

Score is weighted by:

Performance (90%)
Accessibility (10%)
Best Practices (included but not scored)

Trends Time Ranges

Available time ranges for Google Trends:

now_1h - Last hour (real-time data)
now_4h - Last 4 hours
now_1d - Last day
now_7d - Last 7 days
today_1m - Last 30 days
today_3m - Last 3 months
today_12m - Last 12 months (default)
today_5y - Last 5 years
all - 2004 to present

Batch Analysis Limits

PageSpeed batch analysis:

Maximum 10 URLs per request
Each URL counts toward rate limit
Sequential analysis (not parallel)
Average 3-5 seconds per URL

Best practices:

Analyze your most important pages first
Use for homepage + top 5-10 landing pages
Run weekly for monitoring

Rate Limits

PageSpeed Insights:

25,000 requests per day (per Google project)
Metrifyr shares this across all users
Cached for 24 hours to reduce API usage

Google Trends:

No official limit
Recommend max 50 requests per hour
Cached for 1 hour

See rate limits reference

Examples

Example 1: Monthly Performance Check

Every month, analyze my top 5 pages:
1. Homepage
2. /blog
3. /products
4. /about
5. /contact

Show improvement/decline from last month

Example 2: Keyword Strategy

Research keywords for "responsive web design":
1. Get Trends interest over time (last 12 months)
2. Find related rising queries
3. Compare with "mobile first design" and "adaptive design"
4. Identify best keyword to target

Example 3: Competitor Analysis

Compare my site with top 3 competitors:
1. Performance scores
2. Core Web Vitals
3. SEO health
4. Content gaps
5. Actionable improvements to beat them